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Brüne, K. (1995a, June 15). How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data. ANA - ESOMAR. Retrieved May 18, 2024, from
Giannetto, G. (1995a, June 15). Virtual buying. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/virtual-buying
Hirvonen and Pöhlmann (1994a, June 15). Advances in evaluation of retailer events. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/advances-in-evaluation-of-retailer-events
Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/state-of-the-art-multi-media-index
Rose, J. (1994a, June 15). Efficient consumer response. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/efficient-consumer-response
Schillmoeller, E. A. (1994a, May 01). National hispanic people meter sample. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/national-hispanic-people-meter-sample
Mueller-Lust, R. (1994a, May 01). Measuring a difficult group. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/measuring-a-difficult-group
Cook, B. (1994a, May 01). Phasing in a new rating methodology. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/phasing-in-a-new-rating-methodology
Burgess, Cralley and Patchen (1994a, May 01). Prospects for measuring children's radio listening in the U.S. using the seven-day personal diary method. ANA - ESOMAR. Retrieved May 18, 2024, from